Publisher to transform mobile app into e-book tale
Katie Morhen, 20 Mar 2012 12:03
In a revolutionary move forward in the digital world, a major publishing house is set to transpose the characters of a popular children’s smartphone application into an e-book, it has been reported.
Penguin’s children division Puffin will create new adventures based on Willow the whale, star of digital design studio Ustwo’s Whale Trail mobile game, TechCrunch.com reported.
This marks the first time a publishing deal has been broached with a brand that first kicked off as a mobile app, with the electronic picture book set to be released in October of this year, ahead of a follow up series for 2013 to include print books.
Co-founder of Ustwo, Mills, explained that the studio will maintain the rights to the game but the collaboration could lead Penguin to delve into the gaming application industry.
He told the publication: “Whale Trail was all about creating something that brings joy to users throughout the world.
“Penguin genuinely and passionately shares our enthusiasm for developing the brand further.”
Ustwo has a studio located in Shoreditch London, as well as having another base in Sweden.
Penguin’s children division Puffin will create new adventures based on Willow the whale, star of digital design studio Ustwo’s Whale Trail mobile game, TechCrunch.com reported.
This marks the first time a publishing deal has been broached with a brand that first kicked off as a mobile app, with the electronic picture book set to be released in October of this year, ahead of a follow up series for 2013 to include print books.
Co-founder of Ustwo, Mills, explained that the studio will maintain the rights to the game but the collaboration could lead Penguin to delve into the gaming application industry.
He told the publication: “Whale Trail was all about creating something that brings joy to users throughout the world.
“Penguin genuinely and passionately shares our enthusiasm for developing the brand further.”
Ustwo has a studio located in Shoreditch London, as well as having another base in Sweden.
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