From Publishers Lunch
The Christmas boom in eReader sales has led to a matching surge in eBook sales, confirmed by a record ebook sales tally from among the 14 publishers who report. The AAP data also shows what publishers' net shipments look like in a world in which no one is sending books to Borders.
February eBook sales totaled $90.3 million, significantly ahead of the record $69.9 million reported the previous month. In January ebooks were the second-largest trade segment, behind trade paperbacks, but in February they moved ahead as the single largest-selling format (with trade paperbacks at $81.2 million).
Just as eBooks rose, print book shipments were down across the board by significant percentages, with adult hardcover suffering the most, declining 43 percent compared to February 2010. Net trade print book sales for the month among the reporting AAP members were $215.2 million--down 30 percent from $308.7 million.
(It's anyone's guess what "AAP" means, but my stab is American Association of Publishers.)
3 comments:
Good Lord. This seems to be happening more quickly than even the most outspoken of commentators were predicting. And with rumours of a $99 Kindle for Christmas...
AAP = Association of American Publishers.
Thank you! Googling AAP came up with American Association of Podiatrists!
AAP is the abbreviation of the Association of American Publishers. See www.publishers.org
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