With publishers in the throes of the holiday season, where purchases can make or break the bottom line, some are experiencing critical issues with their biggest retail partner: Amazon. Supply chain hiccups have left the biggest titles from some publishers out-of-stock and unavailable for purchase at the all-important retailer.
Several publishers, wholesalers, and distributors
spoke to PW, on the condition of anonymity, about how the situation is
impacting their holiday season. Many said the problem is stemming from
the fact that Amazon placed unusually large orders in October and
November that it is now struggling to process.
“The
whole industry is set up so that everything moves through the pipeline:
if someone plugs it up, everything goes kablooie,” said one editor at a
regional press. This editor's house has a frontlist title which he
feels is being adversely affected by the situation; although Amazon
ordered a significant percentage of the book's total print run, the
retailer has yet to make the title available online. The book, which was
released last month and has received significant media attention, is
currently listed as “temporarily out of stock” on Amazon.
Another
publisher said the issues at Amazon are forcing it to reprint books
more aggressively than it would, in order to keep stock flowing through
other channels. Some sources told PW that the problems at Amazon are
leaving their books sitting on distributors' loading docks for up to
four weeks.
When asked about the situation, Amazon
downplayed the suggestion that there are any issues. "We are excited
about strong customer demand for books this season and our holiday
forecasting has prepared us for increased volumes. As always, we are
working hard with publishers to keep books in stock for customers," an
Amazon spokesperson said.
Currently the situation seems to be limited in scope; many publishers
contacted by PW, including several of the Big Five houses, reported no
problems with Amazon. But for those affected, concerns are mounting
about when the problem will be fixed and, come February, how the issue
will impact returns. "It's been so frustrating," one publisher told PW.
"For small presses, this is our moment."
And that applies to Indie publishers, too.
2 comments:
Looks like they need to take on more staff, instead of working existing staff to shreds.
Wash my mouth out.
Totally agree. They leave so much to algorithms and robots that they treat people like automatons. Happy New Year!
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