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Tuesday, April 9, 2013

Interesting eReader developments

At a time when sales of tablets are outweighing sales of dedicated eReaders, Kobo forges a new path

Digital Book World reports on the promising alliance with Indie bookstores

Just six months after forging a partnership with the American Booksellers Association (ABA) to help independent bookstores sell ebooks, Canadian upstart Kobo has shown that it can crush the competition – even when the competition is one of the world’s largest and most admired companies.

In fact, it only took a month.

According to the ABA, Kobo has helped indies sell more ebooks in its first month working with them late last year than Google did in more than two years in a similar partnership.

At this point, Kobo says that 460 stores have signed up for the program and that it plans to have 1,000 signed up by the end of the year. That’s much more than Google ever had and it’s a vote of confidence in the industry for the strategy: sell the e-reader, sell the ebooks.

Sales are still comparatively small, however. Will they burgeon, in the face of the booming tablet market?  Only time will tell.

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