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Monday, April 15, 2013

Interactive magazine breaking new ground

It's a yachting magazine with a difference

It's a digital magazine. 

You download it on your iPad.

And then you browse. 

Find something that interests you?  Touch the screen, and pow! -- more information is there.

Chris Savage, 47, has founded a ground-breaking digital magazine which he believes heralds the future of publishing.

“We believe it is set to redefine the way we interact with information,” Chris told the Midhurst and Petworth Observer (UK), “and that this represents the future of publishing.”

Chris and his business partner Sam Laurie have now been nominated for the Media Pioneer Awards 2013.

Last year, they formed a company called Bight Media and its first production, called BOYD, focuses on yachting lifestyle and is designed for an iPad. In the first two months, BOYD has generated more than 2,000 subscribers and more than 130,000 video views on its YouTube channel.

The format uses little text and allows users to interact directly. “We set out to create an interactive journey connecting the audience with the subject in a dynamic and captivating way – it’s actually closer to a multi-layered movie than a magazine. If you see something that interests you, you touch it to learn more. It’s really as simple as that!”

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