Fourteen pilot shows - including Alpha House and Zombieland - are to be put to the public vote on Lovefilm and Amazon.com.
Viewers can submit feedback influencing which shows get made into full series.
The 14 shows are made by independent production companies and produced by Amazon Studios, the film and series production arm of Amazon.
"This is the first time Amazon Studios has done this," said Simon Morris, Lovefilm's chief marketing officer.
Eight adult comedies and six children's animation series will be put to the public vote.
The shows will be aired on Amazon's pay subscription services - Amazon Prime in the US, and Lovefilm in the UK - but Morris told the BBC they would be available to everyone and not just subscribers.