Zola targets Google, eyes Amazon
A new bookselling start-up funded by authors and other investors is forming partnerships with publishers and independent booksellers and aims to replace the Google eBooks re-seller program as the go-to platform for indies interested in selling e-books. Oh, and the company plans on taking on Amazon, too.
Zola Books is a New York-based start-up that has raised $1.3 million from investors, including well-known authors like Audrey Niffenegger (The Time Traveler’s Wife), Josh Bazell, (Beat the Reaper) and Chandler Burr (The Emperor of Scent) and plans to offer independent bookstores an online storefront from which to sell e-books, much like Google Books.
Founded in September 2011, Zola will offer readers a social e-reader and bookstore, independent bookstores a new place to sell e-books, and publishers another storefront to display their wares. When it launches to the public on September 19, the company plans to make a splash, offering readers a sizable selection of e-books, including titles that will only be available on Zola.
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