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Saturday, July 28, 2012

Apple Officials Said to Consider Stake in Twitter


Apple, which has stumbled in its efforts to get into social media, has talked with Twitter in recent months about making a strategic investment in it, according to people briefed on the matter.
While Apple has been hugely successful in selling phones and tablets, it has little traction in social networking, which has become a major engine of activity on the Web and on mobile devices. Social media are increasingly influencing how people spend their time and money — an important consideration for Apple, which also sells applications, games, music and movies.

Apple has considered an investment in the hundreds of millions of dollars, one that could value Twitter at more than $10 billion, up from an $8.4 billion valuation last year, these people said. They declined to be named because the discussions were private.

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4 comments:

Mark Hubbard said...

Joan, not related to this post, sorry, but are you aware you've got a lovely review in the NBR today:

Here:Island of the Lost: Shipwrecked at the Edge of the World. I'll certainly be picking up a copy on the strength of it.

Joan Druett said...

Many thanks for the tip, Mark. I posted it on my blog, with credit to the NZ NBR. I assume all their readers have iPods -- it's a sign of the times that they reviewed the eBook.

Mark Hubbard said...

I'll be picking up a copy for Kindle to read on my iPad ;) ... Taking a holiday in three weeks, so good timing?

Joan Druett said...

Excellent! I've had a huge amount of fan mail for Island of the Lost since it was published, so the chances are reasonable that you will enjoy it :)

Have a wonderful holiday, and thanks as always for getting in touch.