In a rare gleam of light in a dismal publishing scene, the SF/Fantasy marketing is growing.
Science Fiction and Fantasy represent just 6% of the book publishing market, but is growing by almost 50% each year. Sales are forecast to reach nearly six hundred million dollars in 2011, despite the overall market decline.
Predictably, Amazon is jumping onto the bandwagon. The Kindle store at Amazon.com is offering a free subscription to the digest edition of that longstanding favorite, Fantasy & Science Fiction magazine. Kindle customers get access to all of the magazine's editorial content -- editor's recommendations, "Curiosities" (odd books of enduring interest), film reviews, book reviews, cartoons and humor, and "Coming Attractions" (highlights of each issue) -- along with one short story, all at no cost.
Customers can start reading the magazine today on their Kindle or free Kindle reading apps for Android, iPad, iPhone and iPod touch.
Predictably also, Stephen King warmly recommends the move.