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Wednesday, March 13, 2013

Dramatic changes in eBook trends

Self-published book hits number one spot

Another win for a hybrid author

Hunger Games trilogy zooms on price drop

Average price of eBooks drops yet again

Digital Book World reports dramatic changes in the trends this last week.

For the first time ever, a self-published title has hit No. 1 on the Digital Book World Ebook Best-Seller list, occupying a position once held by Fifty Shades of Grey, Gone Girl and other mega best-selling titles.

The book, Wait for You, is authored and published by Jennifer L. Armentrout under the pen name J. Lynn, which she calls her “alter-ego.” Armentrout has published books with Hyperion, Harlequin and several others in addition to self-publishing; that is, she’s a hybrid author.

Wait for You went on sale Feb. 26 and immediately started inching up the best-seller list. Propelling it to the No. 1 spot was a price promotion executed by Armentrout and without the aid of a retailer promotion like a Kindle Daily Deal. The book was $0.99 for three days last week. It’s now selling for $2.99.

Another astounding development on the list this week is The Hunger Games Trilogy at No. 5. The entire three-book set is now selling for $5.00 — the same price as just the first book and less than the other two.

And the price of eBooks dropped again.  The average price of a best-selling ebook dropped again, to $7.61 from $7.86 last week. It’s flirting with the all-time low, achieved less than a month ago — $7.56.

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