Hachette had a very good week selling ebooks. (And there were also some very interesting movements in price.)
The top four spots in our ebook best-seller list this week are all titles from Hachette and they each represent success in the new art of ebook pricing strategy and promotion.
Safe Haven by Nicholas Sparks was the No. 1 best-selling ebook every week in 2013 until this week. It had flirted with the bottom of the list near the end of 2012 — ranked No. 25 on Dec. 1 and No. 23 on Dec. 17. What changed? Price. The ebook was $7.99 on Dec. 1 and was dropped to $3.99 around the new year. It started the year off at No. 1 and didn’t relinquish its grip until this week even though the price was raised back to $6.64 on Jan. 8. It now sells for $5.79.
The Nos. 1 and 4 books are both part of the Beautiful Creatures series by Kami Garcia and Margaret Stohl. Last week, four books in the series took the list by storm, rocketing up the ranks due at least in part to a price drop to $2.99. Even as the prices increased this week to anywhere from $5.79 to $8.89.
In fact, even as the prices went up, the ebooks continued to move up the list:
– Beautiful Creatures moved to No. 1 from No. 2
– Beautiful Darkness moved to No. 4 from No. 8
– Beautiful Chaos moved to No. 7 from No. 17
– Beautiful Redemption moved to No. 10 from No. 11
An Hachette spokesperson told Digital Book World in regards to the Beautiful Creatures price shifts that the price promotions in this case were being driven by retailers.
No comments:
Post a Comment