Thursday, June 23, 2011
Digital is an earner for Barnes & Noble
Jeffrey A Trachtenberg reports in the Wall Street Journal that B&N saw its digital strategy start to pay off in the fourth tax quarter, with good gains in the eReader and eBook sales figures.
The B&N webiste sold three times as many eBooks as print books over that period.
The nation's largest bookstore chain is the target of a takeover bid by Liberty Media Corp.. Investing in the digital revolution was a significant factor in its current financial woes, so it is ironic that the figures are showing such improvement at this stage.
Liberty has bid $17 a share, but is still going over the balance books.