At each trumpeted reveal of Sir Richard Branson's Virgin Voyagesship — Scarlet Lady, set for a splashy 2020 launch in Miami — buzz builds and thrills. From the start, blueprints for this adults-only, 2,700-passenger brainstorm-at-sea have navigated a stylish vision toward playful vibes and youthful edginess. Today's announcement delivers much-anticipated news about what some of the staterooms will look like. And, at least for the roomiest suites, the word rockstar is involved.
Says Branson, founder of the Virgin Group: "Virgin has always avoided stuffy formalities and brought a lot of excitement and a bit of rebelliousness to our customer experiences."
Among the 78 suites total, 15 are categorized as MegaRockStar (further differentiated into Massive Suite, Fab Suite, Posh Suite and Gorgeous Suite) and the remaining 63 expansive spaces are RockStar level (again divided into Brilliant Suite, Cheeky Corner Suite, Seriously Suite and Sweet Aft Suite). Master-minded by Tom Dixon’s Design Research Studio in London, the decor embraces a retro-futurism look with Dixon's iconic architectural accents, such as iridescent dichroic glass.
A picture worth a thousand words? Check out these images:
RockStar Suites spotlight a full bar and cocktail kit — with round one complimentary. There's a vinyl turntable and premium bed linens. Plus, mood lighting, because...of course.
The suite deals feature VIP RockStar perks: a personal assistant called a RockStar Coordinator; a wardrobe team to help passengers pack and unpack; complimentary clothes pressing and nightly swimsuit-drying service; and early access to onboard entertainment and restaurants.
The party continues al fresco on the terrace with an outdoor shower, hot tub, hammocks, circular conversation pit and step-up table in case passengers are inclined to dance atop it. (Something Branson likes to do.)
Explains Virgin Voyages' CEO Tom McAlpin about the company's vision: "...Rebellious Luxe, which is at the intersection of luxury and a rebellious attitude that makes everything we do different, indulgent and meaningfully relevant."