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Thursday, May 1, 2014

A $22 eBestseller?

From Digital Book World

Even publishers not named Hachette have cause to celebrate David Baldacci’s The Target rocketing to No. 1 on the ebook best-seller list this week: It’s selling now for $12.74, an order of magnitude more expensive than at least one recent No. 1.

The trend on ebook pricing has been downward for the two years Digital Book World has taken its temperature every week with an average price for the ebook best-seller list. In the fall of 2012, it nearly hit $12.00; the low was just this past winter at just above $5.00. These days, it hovers between $6.00 and $8.00.

For the first time in a long time (fall of 2013), however, the average price of a top-25 best-selling ebook has edged above $8.00. It is now $8.03, up from $7.71 last week.

Baldacci’s No. 1 best-seller is part of the story. The other part is mostly a title from Harvard University Press: Capital in the Twenty-First Century by Thomas Piketty. The ebook is priced at $21.99 and is the most expensive title to ever hit this list. If it were instead replaced by a book priced at $1.99, the average price of a best-seller this week would be $7.22. Every title in the top-25 has an impact.

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