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Monday, May 20, 2013

eBook sales slowing

Over 40% sounds like a wonderful increase in annual sales

But according to the Christian Science Monitor, it is not.

The good news: The number of e-books sold last year grew by 43 percent.

The bad news: After three years of triple-digit increases in sales, that’s a serious slowdown.
That’s the latest news from the Association of American Publishers, which released its annual BookStats study Wednesday. The report found that digital books remain the fastest-growing segment of the publishing market, but that record growth is hitting a plateau after years of runaway sales.

Among the report’s findings:
• E-book sales grew by 43 percent in 2012
• E-books now represent 20 percent of all books sales
• Some 457 million e-books were sold in 2012, compared to 557 million hardcovers sold in last year
• Even if e-book sales have slowed, the industry has made massive progress: the 457 million e-books sold in 2012 represent a 4,456 percent increase over 2008 when 10 million e-books were sold.
As for the reasons behind the e-book slowdown, analysts’ explanations vary. Some, like Hachette Book Group CEO Michael Pietsch, cite the enduring strength of the print format, which continues to outsell digital books by a margin of 4-to-1.
“In all the talk about e-books, we often lose track of the fact that more than three out of four books sold in the U.S. are still printed ones,” Pietsch said, as reported by USA Today.

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