This is how their announcement runs:
Here's how preorders work:
1. You upload your book from the normal
Smashwords Publish page and set a release date (aka your "onsale" date) that is
in the future. We and our retailers recommend at least four weeks in the future
to get the most benefit from preorders, though you can do less.
2. Your
fans reserve their preorder copies in advance. When the book officially goes
onsale in the future, their credit card is charged.
3. At Apple and
Kobo, all accumulated preorders credit all at once on the same day, which can
cause your book to spike in genre or store-wide bestseller lists. *THIS* is the
magic of preorders. This increases the visibility of your book, which increases
discoverability and sales, which then leads to a virtuous cycle of more sales
driving more sales.
4. Preorders allow authors to stage strategic,
advance marketing campaigns prior to your release date. The longer your
preorder runway (the time your book is available for preorder), the greater your
opportunity to accumulate preorders.
5. Advance delivery so your book is
ready for purchase at these major retailers on your official release date. No
more wondering when the retailer will list your book. By working in advance
with a preorder, the retailer has more time to process, list and promote your
book.
And the internet was supposed to be instantaneous ... But that was not how it worked, at all.
With distributors (like Smashwords) logging a definite time-lag in listing changes (such as price) in your book, staging promotions was a hit-and-miss affair. Hopefully, with this initiative, that will be fixed.
No comments:
Post a Comment