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Sunday, July 31, 2011

Price drop launches eBook bestseller for Connolly

From Chris Meadows @ teleread

Price matters.

Say that again.  Price matters.

Michael Connelly (pictured) is doing great (I gobbled down The Brass Verdict to pass away travelling hours just a couple of days ago), but seemingly he is doing even better.

Since the end of June his 1992 novel The Black Echo, the first book in his mega-selling series, has suddenly shot up to the top of the eBook bestseller charts.  And why? 

Because the price dropped from $7.99 to 99 cents.

It's a new marketing ploy for authors and publishers of a long-running series.  Make the first book an irresistible ourchase, and the rest of the series will (hopefully) follow.

For Michael Connelly, that means that the sales of the 16 more books in the series should zoom.

1 comment:

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