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Wednesday, March 11, 2009

Boost for news-stand sales

Last November was great in more than one respect, comments Amanda Andrews, media editor of the Telegraph Group.

President Barack Obama's supporters were not the only ones celebrating his victory. It brought a much-needed boost to magazine and newpaper sales in the midst of the global advertising slump. Some news-stand operators were forced to compile waiting lists for election issues of certain newspapers and magazines such as Time and Newsweek.

"We had to go back on press four times for Time's person of the year Obama issue," says Ann S Moore, Time Inc's chief executive. "And Time magazine renewal rates are up a whole percentage point this quarter."

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