Just three months after launching its ebook business in the country, Amazon is reportedly winning the war for ebook market-share in Japan, even besting Sony and Rakuten (Kobo), which are both based in Japan yet operate internationally.The race for ebook market-share in Japan by international players got started in earnest this summer when Kobo made an early push to sell 100,000 of its devices in the country before rival Amazon even launched. There were reportedly problems with Kobo’s technology, however.
And yet Japanese readers are supposed to be resistant to the notion of reading on a gadget. It just shows you what relentless marketing can do ...
No comments:
Post a Comment