And he has just sold his blog on readwriteweb.com
The unassuming Wellington blogger says he has not had a chance to celebrate the sale of his technology website ReadWriteWeb to United States digital publishing firm Say Media for what is believed to be US$5 million (NZ$6.7 million), but reckons a new Volkswagen might be in order. "Mine is over 10 years old."
ReadWriteWeb, which is majority-owned by Mr MacManus, attracts 2.75 million unique visitors and 5 million page views a month, and is consistently named among the world's most popular blogs.
Its writers, most of whom are based in the US, cover innovation from new products to trends in social media. It has a mostly US audience but is edited from his home in Petone.
Read the full story by Hamish Coleman-Webb here