Reflections by award-winning maritime historian Joan Druett, author of many books about the sea
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Wednesday, March 23, 2011
Successful self-publisher turns traditional
Amanda Hocking close to a real book deal
Book commentator Julie Bosman notes in the New York Times today that self-publisher of YA paranormal books, Amanda Hocking, has put her new series onto the traditional market, attracting bids of well over a million bucks.
A 26-year-old native of Minnesota, Hocking only just got going last year. Nine books have been the result, all self-published, and mostly in electronic form.
According to her blog, more than 900,000 have sold.
Her e-books go for under three dollars on amazon.com, which may be a factor, as it deeply undercuts the price of regularly published books, even in electronic form. The move didn't hurt her bank account over-much, however, as the low price ensures that she keeps 70% of the revenue.
Altogether, it has been a highly successful venture. Hocking's books have landed on bestseller lists, and the author has been eulogized as an example of how to circumvent the established book industry. So to hear that she is now going down the traditional path is quite a surprise.
Her agent, Steven Axelrod, declined to comment, and Hocking herself has dismissed the issue with a shrug. "Self-publishing and traditional publishing really aren't that different," she wrote. "One is easier to get into but harder to maintain. But neither comes with guarantees. Some books will sell, some won't."