A new way to share or find your love

The majority of classic romantic novels end with either marriage or heartbreak. Now, book lovers around the world will have the chance to plot and develop their own real-life romantic stories as a major publisher launches the first online dating site aimed purely at literary enthusiasts. PenguinDating.com was developed in conjunction with the established online dating provider Match.com after the publisher's online team came up with the initial idea as a way to extend the brand and pique the interest of readers. While sites such as GoodReads provide a virtual community for avid book readers, the Penguin site focuses primarily on lonely hearts. The service – which went live last week – has already attracted more than 500 subscribers in its first three days, and will be promoted at the end of more than two million paperback novels.