Andy Weir's The Martian eventually went on to become a Hollywood blockbuster. But the story was originally published chapter by chapter on the author's blog for free.
"There was an adversarial attitude between mainstream publishing houses and self publishers a few years ago," says Mr Bond, "but I think that's changed dramatically."
He attributes this to traditional publishers' new-found admiration for the self publishers' social media skills, which have helped them find new readers without the benefit of expensive marketing campaigns.
Lawyer-turned-author Mark Dawson, for example, uses his website and Facebook page to give out free copies of his thrillers and curates 'Readers' Groups'. Online conversations help him establish a closer relationship with his readers encouraging them to come back for subsequent publications.
Another thriller writer Joanna Penn has bolstered her following by helping others to self-publish through her website which explains how to go about self publishing. She also hosts a popular podcast interview series.
So-called "Instapoets" like New Zealander Lang Leav have built up huge followings on Instagram and Tumblr, publishing their work on these platforms, before securing traditional publishing deals.
Also see my own help site for prospective Indie authors, www.kindlepublishinghints.blogspot.com
There are cautionary tales as well as successes, however. READ MORE