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Thursday, January 8, 2015

Facebook's REAL book promotion

Believe it or not, Mark Zuckerburg has declared this the year of the BOOK.

The founder of Facebook recently announced that his challenge for 2015 is to read a new book every other week. Taking it a step further, Zuckerberg has invited others along for the journey by creating a Facebook page called A Year of Books in which community members are encouraged to read the same book every other week and participate in public discussions.
Zuckerberg has asked that only those that have actually read the books and have relevant points speak up and to stay on topic, the group will be moderated.
The books he chooses will have an emphasis on learning about different cultures, beliefs, histories and technologies. The first one up is The End of Power by Moisés Naím, a book that explores how the world is shifting to give individual people more power - something that was traditionally held by governments, militaries and other organizations.
Zuckerberg said the trend of giving people more power is one that he believes in deeply.
The book club idea seems to be a pretty big hit thus far. As of writing, the community page has more than 100,000 likes and the first book on the docket is temporarily out of stock on Amazon.

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