Reflections by award-winning maritime historian Joan Druett, author of many books about the sea
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Saturday, December 30, 2017
Yiannopoulos book blasted
Milo Yiannopoulos is a purveyor of one-liner hatred, being a writer for Breitbart and a stirrer-up of restive crowds, but managed to become popular enough for publisher Simon & Schuster to sign a contract for his memoir, called Dangerous.
The manuscript proved unpublishable. In February, S&S cancelled the contract, and the resultant court case has been going on ever since.
The latest development is an intriguing one. Simon & Schuster has released a copy of his original manuscript, complete with blunt comments from his editor. These include criticism of the book's "scattershot thinking," his paragraphs of "fake news" and his off-color jokes about Lesbians and fatties.
You can read some examples here, courtesy of the Washington Post. To sum up, editor Mitchell Ivers (a vastly experienced editor in this field) said that he and his colleagues were "disappointed" with the work, which turned out to be a mere reworking of his incendiary speeches.
Yiannopoulos alleges that Simon & Schuster cancelled his book because of his comments about underage sex.
Wednesday, December 27, 2017
Culture and world leadership
"Goebbels and Hitler were as obsessed with movies as American adolescents are today with social media."
The front page headline in today's Dominion Post is WELLINGTON HAS EYE ON CHINESE FILM MARKET. This is big news -- as the whole film world knows, Wellington is the home of Weta Workshop, the firm that creates the effects for a whole raft of big-earning, award-winning films. Here, we are accustomed to film stars as neighbors, and previews of mighty productions. The Weta Cave is a hugely popular tourist attraction, and Peter Jackson is a big mover in town.
"Lights, camera, let us be part of the action. Wellington is forging closer ties with the 'exploding' Chinese film industry," the story begins.
"Representatives from Wellington's economic agency and the New Zealand screen sector - including producers, post-production house, studios and the NZ Film Commission - recently travelled to China, which is tipped to outgrow the massive American film industry."
Agreements have been signed, and many handshakes exchanged, and an annual growth rate of ten per cent is confidently predicted. "China will surpass the United States to become the number one box office," said Dave Gibson, the outgoing CEO of the Film Commission.
Five of the top ten films released in China in 2016 (yes, 50 per cent), were co-productions with New Zealand, and the figure is going to zoom.
How important is this development? Does it merely mean a loss in profits for folks in the US?
According to a recent (October 26, 2017) paper in The New York Review of Books, dominance of the film market is much more critical than that. Robert O. Paxton, in his review of The Nazi-Fascist New Order for European Culture, by Benjamin B. Martin, reveals that both Hitler and Mussolini sought to dominate the arts, as part of the wider plan to dominate the western world.
"Cinema," he says, "was the Nazi leaders’ first cultural target."
"Convinced that cinema was their era’s main engine of cultural influence, they tried to control film-making as far as their influence could reach. At the Venice Film Festival in 1935, at Goebbels’s instigation, delegates of twelve nations agreed to create an International Film Chamber (IFC) designed to establish a continent-wide system of film exchange and regulation.
"As the possessor of the continent’s largest and most powerful film industry, Germany became the dominant force in the IFC. Fascist Italy, however, assured for itself a strong second position by exploiting its considerable film-producing assets, such as the technologically advanced studios of CinecittĂ and the Venice Film Festival, which continued to be the main venue of IFC activities."
And the US film industry was firmly in mind. "The main role of the IFC was to combat the Hollywood menace. The dominance of American films had troubled European filmmakers and intellectuals from the beginning. By 1928 54 percent of all films shown in France, 72 percent in Britain, and 80 percent in Italy came from Hollywood. Already in the 1920s most European countries had imposed quotas on American films or limited them by reciprocity agreements. The respite given to European films by the arrival of “talkies” in 1929 had been brief, as expert dubbing soon allowed Hollywood films to predominate again. Many Europeans endorsed the IFC position that American films were trivial entertainment designed to make money, while European films were artistic creations that deserved protection."
Well, as we know, the "soft" approach to world dominance collapsed at the same time as the "hard" military campaign. And Hollywood, as money-obsessed as ever, was left to take over the cinematic scene.
But now it looks as if another change is in the air. The films might be as "trivial" and profit-focused as ever, but this new development in the industry is yet more evidence of America's ever-increasing loss of status as a world leader.
It might be significant, too, that another page in today's Dominion Post is devoted to the interesting story of what it is like to be a Chinese New Zealander.
Sunday, December 24, 2017
Fascinating background material for Regency novelists
The Smithsonian reports an intriguing find in an archaeological site in Cambridge, England.
Nothing less than plates, cups, saucers and cooking and serving material from an eighteenth century coffee house. Yes, from the time of Jane Austen and the Prince Regent.
Archaeologists at the University of Cambridge have published details of a fascinating excavation that turned up some 500 artifacts from an 18th-century British coffee joint. As David Behrens of the Yorkshire Post reports, Clapham’s coffeehouse was located on a site now owned by St. John’s College in Cambridge, and its cellar was packed with the remains of cups, saucers, teapots and other vessels that helped serve up tasty treats to patrons. Researchers have compared the establishment to Starbucks—you know, if Starbucks also served eel and calf’s foot jelly.
Between the 1740s and 1770s, Clapham’s was run by William and Jane Clapham. The couple’s coffeehouse was a popular spot among residents of Cambridge and students of the university. According to a Cambridge press release, the joint was even mentioned in a poem that ran in a student publication of 1751: “Dinner over, to Tom’s or Clapham’s I go; the news of the town so impatient to know.”
Researchers believe that Clapham’s cellar was filled with items in the late 1770s, when Jane decided to retire (William had since died). The site was rediscovered after St. John’s College commissioned an archaeological survey of the area around its Old Divinity School. The excavation revealed the most extensive collection of early coffeehouse artifacts that has ever been discovered in England, which has in turn shed new light on centuries-old coffee culture.
Like modern-day coffee spots, Clapham’s appears to have offered a range of comforting hot beverages. Archaeologists found coffee cups, saucers, sugar bowls, milk and cream jugs, an impressive collection of 38 teapots, and cups for holding chocolate drinks. “[C]hocolate was served with a frothy, foamy head,” the Cambridge press release explains, which required tall cups that researchers could distinguish from other types of vessels. The team also discovered utensils and crockery that would have been used to make pastries, tarts and other desserts.
In many ways, Clapham’s was less like a cafĂ© and more like an inn, Craig Cessford of the Cambridge Archaeological Unit tells the BBC. Animal bones found at the site suggest that patrons were enjoying hearty meals of mutton, beef, pork, hare, chicken goose, fish and eel. The excavation also turned up a large number of feet bones from immature cattle, leading experts to believe that calf’s foot jelly, once a popular dessert in England, was a house specialty.
It also seems that people at Clapham’s came for a boozy time; amidst the various drinking vessels, archaeologists found a robust selection of wine bottles, wine glasses, and tankards. The discovery “suggests that the standard view of early English coffeehouses, as civilized establishments where people engaged in sober, reasoned debate, may need some reworking,” according to the press release, which also makes note that no evidence of reading materials were found at the site.
Cessford, the Cambridge Archaeologists, posits that establishments like Clapham’s were “perhaps at the genteel end of a spectrum that ran from alehouse to coffeehouse.”
The Brits first started sipping on coffee in the 16th century, according to the release. Turkish merchants are credited with bringing coffee to London, and the drink soon became all the rage, though imbibing on the stuff was not a particularly pleasurable experience at the time. “Whilst the taste of 17th century coffee was not very palatable – indeed, it tasted quite disgusting according to accounts of the time – the caffeine in it and the ‘buzz’ it provided, proved quite addictive,” explains the website of Historic UK.
By the mid-18th century, there were thousands of coffeehouses dotted across the country. They were important social hubs, where people gathered to chat, conduct business and debate the news. But by the end of the 18th century, coffeehouses began to decline in popularity as another type of hot drink captured the public’s fancy: tea, the drink that would become a quintessential British pastime.
SMITHSONIAN.COM
Saturday, December 23, 2017
Worst passwords of 2017
THE PIRATES ARE AWAITING ...
And it is so easy to hack into so many accounts - simply because passwords are created by people with no imagination.
All the pirates need to do is tap in one or more of the most popular passwords, and there they go. Into your private email, and into your banking account.
Popular, you say? Yes, it seems that password choice is a matter of (a) fashion (b) a person's love of his or her own name, or (c) a non-random sequence of numbers.
As they comment in the New York Times, the choice says a lot about ourselves.
And it is so easy to hack into so many accounts - simply because passwords are created by people with no imagination.
All the pirates need to do is tap in one or more of the most popular passwords, and there they go. Into your private email, and into your banking account.
Popular, you say? Yes, it seems that password choice is a matter of (a) fashion (b) a person's love of his or her own name, or (c) a non-random sequence of numbers.
As they comment in the New York Times, the choice says a lot about ourselves.
“Starwars” (No. 16) reflects a resurgent force in popular culture.
“Whatever” (No. 23) and “letmein” (No. 7) seem to speak to an exasperation with online security itself.
And “password” (No. 2) speaks to our collective lack of creativity.
They are among the 11 new entrants to the annual “worst passwords” list, compiled by SplashData, a company that creates applications for password management and security. The popularity and simplicity of those passwords pose risks for those who use them, the company said.
“Hackers know your tricks, and merely tweaking an easily guessable password does not make it secure,” Morgan Slain, SplashData’s chief executive, said in a news release. “Our hope is that our Worst Passwords of the Year list will cause people to take steps to protect themselves online.”
The analysis was based on more than five million leaked passwords, most of them used by people in North America and Western Europe.
And here (tra-la) are the 25 worst passwords:
SplashData’s “Worst Passwords of 2017”:
1 - 123456 (rank unchanged since 2016 list)
2 - password (unchanged)
3 - 12345678 (up 1)
4 - qwerty (Up 2)
5 - 12345 (Down 2)
6 - 123456789 (New)
7 - letmein (New)
8 - 1234567 (Unchanged)
9 - football (Down 4)
10 - iloveyou (New)
11 - admin (Up 4)
12 - welcome (Unchanged)
13 - monkey (New)
14 - login (Down 3)
15 - abc123 (Down 1)
16 - starwars (New)
17 - 123123 (New)
18 - dragon (Up 1)
19 - passw0rd (Down 1)
20 - master (Up 1)
21 - hello (New)
22 - freedom (New)
23 - whatever (New)
24 - qazwsx (New)
25 - trustno1 (New)
2 - password (unchanged)
3 - 12345678 (up 1)
4 - qwerty (Up 2)
5 - 12345 (Down 2)
6 - 123456789 (New)
7 - letmein (New)
8 - 1234567 (Unchanged)
9 - football (Down 4)
10 - iloveyou (New)
11 - admin (Up 4)
12 - welcome (Unchanged)
13 - monkey (New)
14 - login (Down 3)
15 - abc123 (Down 1)
16 - starwars (New)
17 - 123123 (New)
18 - dragon (Up 1)
19 - passw0rd (Down 1)
20 - master (Up 1)
21 - hello (New)
22 - freedom (New)
23 - whatever (New)
24 - qazwsx (New)
25 - trustno1 (New)
SplashData estimates almost 10% of people have used at least one of the 25 worst passwords on this year’s list, and nearly 3% of people have used the worst password, 123456.
SplashData offers three simple tips to be safer from hackers online:
1. Use passphrases of twelve characters or more with mixed types of characters including upper and lower cases.
2. Use a different password for each of your website logins. If a hacker gets your
password they will try it to access other sites.
3. Protect your assets and personal identity by using a password manager to organize passwords, generate secure random passwords, and automatically log into websites.
2. Use a different password for each of your website logins. If a hacker gets your
password they will try it to access other sites.
3. Protect your assets and personal identity by using a password manager to organize passwords, generate secure random passwords, and automatically log into websites.
To help protect computer users from hackers and to do its part in preventing 2018 from becoming another “Year of the Hack,” SplashData is offering the full list of Top 100 Worst Passwords, a free one-year subscription for individuals to its Gpass password manager, and a TeamsID (password manager for enterprise workgroups) demo for businesses.
I just hope you are not one of the number....
Wednesday, December 13, 2017
DISCOVERING DIAMONDS
I am honored to be able to publish a guest post from one of my favorite authors of racy maritime tales -- Helen Hollick, whose boisterous lust for life and love of the sea sparkles through every word.
Her post is about her new, and particularly valuable, book review blog site. All authors, and not just Indies, are well advised to read on....
Thank you, Joan, for inviting me here to talk about my
historical fiction review blog, Discovering
Diamonds. For several years I was Managing Editor for Indie Reviews for an
historical association, but for various reasons I decided it was time I founded
my own online site. So Discovering
Diamonds was officially launched on 1st January 2016. Our
anniversary approaches!
Several reviewers who had worked with me also transferred to
#DDRevs (our Twitter hashtag) as they wholeheartedly supported what I wanted to
do – that is review, and therefore recommend, enjoyable-to-read well written,
historical fiction, regardless of whether the book was indie or traditionally
published. A good read is a good read – however it is produced. We also
felt that we wanted to support and encourage indie writers who often find it
difficult to get their novels noticed. Reliable reviews by reliable reviewers
can boost a writer a long way up that steep, daunting ladder.
We take great
pleasure in seeing new authors improve as they gain in experience and confidence.
Let me stress, however, that we are not a critique service, we do not give
feedback or advice. Not all novels submitted to us receive a review, we select
which books to read, and then which ones to review. For those we do not select,
it does not mean they were not very good, but maybe we felt the novel could do
with another edit, there were too many missed errors, anachronisms or too much
‘head-hopping’. And I do need to be
truthful, some novels are not well-written – this can include traditional mainstream novels
as well as indies! We only (usually!) publish positive reviews, although we do
include some constructive criticism
if we feel it necessary. There are quite a few boxes that need to be ticked
before we publish a review and award the author one of our Discovering Diamonds logos. The novel has to look professionally
produced: no left-hand margin text, no page after page of typo errors etc. Our
aim is to recommend novels that are, in our opinion, ‘value for money’.
It was a lot of hard work to get Discovering Diamonds started: the blog had to be created, and
suitable logos and graphics designed, for which I am grateful to Cathy Helms of
www.avaolongraphics.org. My team is
brilliant. They are dedicated reviewers and admin helpers Discovering Diamonds would not exist without them. With everything
in place, we needed submissions. I only
expected a few novels to trickle in, but they flooded in! By the end of that
first January I was already scheduling reviews to ‘go live’ an entire month
ahead. (We continue to schedule for between 4 – 6 weeks ahead of ourselves.)
We prefer e-versions as we have no funding to cover postage
or purchase costs (this is all voluntary!) Mobi or e-pub are best, but we will
accept paperback copies by arrangement. Plus, we only accept books that are
already published with an isbn and are available via Amazon (which is, alas,
the main point-of-sale outlet for authors.) Apart from that, we accept any sub-genre
of historical fiction. By ‘historical’ I mean anything that has 75% of the
story set pre-1950. This is because I was born in 1953 and I refuse to be
thought of as historic! At our
discretion we will review something history-based set in the 1960s. We might
even consider something contemporary if it has a very strong historical
connection – I am thinking specifically of time travel, or Alison Morton’s
wonderful Roma Nova series, which are
modern-day thrillers, but with the theme that the Ancient Roman administration
survived, which I think readers of Roman-Age novels will find fascinating. We
welcome romances, thrillers, young adult fiction – anything as long as it has that historical connection.
The emphasis, though, is on the word good. We are looking for quality books that are value for money to
buy, and are suitable for recommending by ‘word of mouth’, the best way for
authors to sell books.
To submit a novel either email me (address below) or fill in
the submission form on the blog’s sidebar. I will then send you detailed
instructions of what we want, where and how to submit your novel. We do not
accept gift vouchers – they are too complicated to use when other reviewers are
involved.
In addition to our reviews – we publish one review per
weekday – we often have interesting posts about writing or reading. At present
during December 2017 we are running a series entitled Diamond Tales, a variety
of short stories written by some delightful authors – do take a look! (This link here will take you to the first of the series.)
We give two awards each month, one for
Cover of the Month, one for Book of the Month. You’ll find details on Discovering Diamonds. We also give eye-catching
logos for authors to use as they wish; our aim is that these logos will, in
time, become instantly recognised by readers as a sign of recommended quality. With
fingers crossed and a lot of hard work to gain the respectability I am aiming
for, Discovering Diamonds will, I
hope, become one of the prime places for authors to receive a diamond-standard
review for their work of historical
fiction.
HELEN HOLLICK BIOGRAPHY
Helen Hollick moved from London in 2013 and now lives with
her family in North Devon, in an eighteenth century farmhouse surrounded by
thirteen acres of fields and woodland. A variety of pets include horses, Exmoor
ponies, dogs, cats, chickens, ducks, geese and a donkey.
First published over twenty years ago, her main passion is
her pirate character, Captain Jesamiah Acorne of the nautical adventure series,
The Sea Witch Voyages.
Helen became a USA Today Bestseller with her historical
novel, The Forever Queen (titled A Hollow Crown in the UK) – the story of
Saxon Queen, Emma of Normandy. Her novel Harold
the King (titled I Am The Chosen King
in the US) is a re-telling of the events that led to the 1066 Battle of
Hastings. While her Pendragon’s Banner
Trilogy, set in the fifth century, is widely acclaimed as a different
telling of the Arthurian Myth.
She has written three non-fiction books, Pirates; Truth and Tales and a book
about smugglers, to be published in 2018. As a supporter of indie writers,
co-wrote Discovering the Diamond with her editor, Jo Field, a short advice
guide for new and novice writers who are interested in self-publishing.
Helen is published in various languages including Turkish,
Italian and German.
LINKS
Twitter: @HelenHollick
Twitter hashtag: #DDRevs
Tuesday, December 12, 2017
Angling for reviews
Well, there has been an intriguing Whoops! Following close on the heels of my last post, where I quoted a letter from Jason Boggs, a startlingly similar letter arrived from another novice writer.
Hi Joan,
I noticed you wrote an Amazon review of one of my favorite books, Dune. I've recently finished my own novel that I thought you might enjoy.
An Amazon New Release, Aspiria Rising, is the story of a naive cadet forced to rebel against the Meritocracy at the intellectual capital of the galaxy.Bestselling author Scott Nicholson wrote the back cover blurb: "Barton is inventive and fresh. Don't miss this shooting star's debut!"
I’m giving away several copies to reviewers in the hopes of getting more reviews – I’m starting out so reaching new readers is more important than profit at this point. But no obligations of course, only review it if you actually like it. If it’s not for you or you don’t have time right now, I totally understand and please accept my apologies.
If you are interested, I'd be happy to send you an ebook (mobi, epub, or PDF, whatever you prefer).
Thanks for your consideration!
If you are interested, I'd be happy to send you an ebook (mobi, epub, or PDF, whatever you prefer).
Thanks for your consideration!
Douglas Barton
What was going on here? I asked Jason Boggs, who confessed that my contact details came from a site called Book Razor. Along with the boilerplate letter, it seems. So, of course, I investigated.
YOU WRITE, WE HELP YOU GET BOOK REVIEWS, the home page declares. In return for a fee ranging from $29.99 to $224.99, and a list of books that the author thinks are similar to his or her own, the staff (which may be robotic) will search Amazon for the names and contact details of people who have reviewed one or more of the listed books, and send them along, with a template email letter.
This is alarming. Does Amazon know about it? It certainly impelled me to go to my profile and update the privacy boxes, along with changing my public name.
And how fair is it to the new author? The site stipulates that the books that the author considers are similar to his or her own must have reaped at least 50 reviews. This means that he or she is going to include a classic or a bestseller, one that is very likely to be in a class that the new author can only aspire to, Frank Herbert's Dune being a very good example.
And, while the site is very careful not to promise good reviews, or (for that matter) any reviews at all, it does not point out that there are alternatives -- that it is possible to get reviews without having to pay a cent.
The great book review magazine, Publishers Weekly, has a list of contacts for free, professional reviews, that is aimed at Indie authors.
First, there is IndieView, which links Indie authors with enthusiastic volunteer reviewers. By going through their lists, it is possible to match your book with a reviewer who reads your kind of thing. A big plus is that those reviewers often post their reviews on Amazon, Goodreads, and so on.
Next comes a list of blogs that review books -- The Book Blogger List -- listed according to genre. It is up to the author to contact the blogger directly, but the site is very well managed, with blogs that lapse being delisted promptly, to save wasted effort from the hopeful author.
A similar site is Book Reviewer Yellow Pages, which was set up by Christy Pinheiro, who once produced a very useful guide called "Step by Step Self Publishing". This is a list of 200 book bloggers. Again, the author has to make his or her own approach.
A favorite of mine is Publishers Weekly's BookLife, which is well worth belonging to, as it has a useful newsletter, as well as offering free reviews. While there is no guarantee when you submit your book that you will get a review (and you usually don't), there is the annual Book Life Prize, which is well worth the entry fee. With this, your book gets a rating, a short analysis, and (if you are lucky) a useful blurb.
Publishers Weekly also advertises a listing in PW Select, at a cost of $149. This, I do not recommend, mainly because the pages in the magazine that feature these books are headed PAID LISTING, letting the world know that the listing is there because the author shelled out the cash, and not because the book is outstanding.
Getting back to Book Razor, it is interesting that the site mines Amazon -- and only Amazon -- for the contact details of book reviewers. The quality of reviewing on Amazon is variable in the extreme: there are thoughtful reviews, and petty ones, and few (if any) of the reviewers are professional. There are also spoof reviews, some of which reach cult status, mainly because people have fun checking them as "helpful". I particularly liked one for Island of the Lost, where the reviewer solemnly wrote, "The best description of sea-lion sex I have ever read."
And it seems that Douglas Barton has had a similar experience, judging by the top review in the dozen he has gained:
YOU WRITE, WE HELP YOU GET BOOK REVIEWS, the home page declares. In return for a fee ranging from $29.99 to $224.99, and a list of books that the author thinks are similar to his or her own, the staff (which may be robotic) will search Amazon for the names and contact details of people who have reviewed one or more of the listed books, and send them along, with a template email letter.
This is alarming. Does Amazon know about it? It certainly impelled me to go to my profile and update the privacy boxes, along with changing my public name.
And how fair is it to the new author? The site stipulates that the books that the author considers are similar to his or her own must have reaped at least 50 reviews. This means that he or she is going to include a classic or a bestseller, one that is very likely to be in a class that the new author can only aspire to, Frank Herbert's Dune being a very good example.
And, while the site is very careful not to promise good reviews, or (for that matter) any reviews at all, it does not point out that there are alternatives -- that it is possible to get reviews without having to pay a cent.
The great book review magazine, Publishers Weekly, has a list of contacts for free, professional reviews, that is aimed at Indie authors.
First, there is IndieView, which links Indie authors with enthusiastic volunteer reviewers. By going through their lists, it is possible to match your book with a reviewer who reads your kind of thing. A big plus is that those reviewers often post their reviews on Amazon, Goodreads, and so on.
Next comes a list of blogs that review books -- The Book Blogger List -- listed according to genre. It is up to the author to contact the blogger directly, but the site is very well managed, with blogs that lapse being delisted promptly, to save wasted effort from the hopeful author.
A similar site is Book Reviewer Yellow Pages, which was set up by Christy Pinheiro, who once produced a very useful guide called "Step by Step Self Publishing". This is a list of 200 book bloggers. Again, the author has to make his or her own approach.
A favorite of mine is Publishers Weekly's BookLife, which is well worth belonging to, as it has a useful newsletter, as well as offering free reviews. While there is no guarantee when you submit your book that you will get a review (and you usually don't), there is the annual Book Life Prize, which is well worth the entry fee. With this, your book gets a rating, a short analysis, and (if you are lucky) a useful blurb.
Publishers Weekly also advertises a listing in PW Select, at a cost of $149. This, I do not recommend, mainly because the pages in the magazine that feature these books are headed PAID LISTING, letting the world know that the listing is there because the author shelled out the cash, and not because the book is outstanding.
Getting back to Book Razor, it is interesting that the site mines Amazon -- and only Amazon -- for the contact details of book reviewers. The quality of reviewing on Amazon is variable in the extreme: there are thoughtful reviews, and petty ones, and few (if any) of the reviewers are professional. There are also spoof reviews, some of which reach cult status, mainly because people have fun checking them as "helpful". I particularly liked one for Island of the Lost, where the reviewer solemnly wrote, "The best description of sea-lion sex I have ever read."
And it seems that Douglas Barton has had a similar experience, judging by the top review in the dozen he has gained:
After reading it, I felt smarter ... thinking at a higher level.
Perhaps I have ascended, my brain cells seem to be expanding,
which is extraordinary since
I only have three of those suckers left.
(I'm old, but I had a good time killing them.)
See, you will like this book!
"A parody of the U.S. current political mess," wrote another.
Sounds like fun!
Sunday, December 3, 2017
MARKETING YOUR SELF-PUBLISHED BOOK
Five years ago, I set up a blog called Publishing Your Novel on Kindle, which was a guide to formatting, editing, and publishing a book on the Amazon KDP platform, which proved unexpectedly popular. Many thousands of hits and over a thousand thank-you letters later, I have finally got around to adding the final hint, which is called ....
MARKETING
YOUR SELF-PUBLISHED BOOK
It can be
done. There are Indie authors who have managed
to be wildly successful, as witness the following . . .
Back in
1931, Irma Rombauer invested half her life savings to pay a local firm to print
3,000 copies of her cookbook, The Joy of
Cooking, each of which she sold for one dollar. Within a generation, it could be found in
every American kitchen, and 18 million copies had sold.
Thirty years earlier, Beatrix Potter self-published The Tales of Peter Rabbit, after umpteen rejections. Another Indie success was John Grisham, who self-published his first book, A Time to Kill. In 1992, James Redfield self-published The Celestine Prophesy, copies of which which he sold out of the trunk of his car.
Thirty years earlier, Beatrix Potter self-published The Tales of Peter Rabbit, after umpteen rejections. Another Indie success was John Grisham, who self-published his first book, A Time to Kill. In 1992, James Redfield self-published The Celestine Prophesy, copies of which which he sold out of the trunk of his car.
All of these books became bestsellers — but only after the authors had been picked up by traditional publishers. So, do modern Indie authors have to wait for the same kind of luck?
Maybe not. Some have been wildly successful on their own. One is Amanda Hocking, who self-published 17 digital novels, and sold over a million copies before being picked up by St Martin’s Press.
E. L. James self-published her Shades of Gray trilogy with the help of a network of Indie authors, and achieved remarkable sales even before traditional publishers took over.
And then there is the interesting story of Richard Paul Evans, a Mormon who self-published an inspirational novella called The Christmas Box. He originally intended it as gifts for family and friends, but — perhaps because he was an advertising executive — he soon went further than that, offering it to stores in Utah, his home state. It became a local bestseller, and after being scooped by Simon & Schuster, was the first book to top both the hardback and paperback bestselling list in the same issue of The New York Times.
A personal favourite is Hugh Howey, the author of the amazing Wool-Shift-Dust series. He published with Kindle Direct Publishing because he liked the freedom of Indie writing. The series quickly gained both cult status and the interest of a mainstream publisher. Shrewdly, he sold the distribution rights of the print edition, while retaining the right to sell online himself, along with all digital rights. Somehow it is no surprise that his next ambition is to sail the world on a catamaran.
How did these Indie authors achieve such remarkable success? Was it just because of luck? Obviously not, as the authors put a great deal of effort into getting their books read. So, what devices are there for getting your book into readers’ eager hands?
The most obvious internet marketing ploy is an author’s website. The cost of this varies — the Authors Guild has no set-up fee, but maintains the site for $3 a month, a facility offered only to members. A simple google search will find many more avenues. While it can be quite a task to keep the website lively and up to date, there are lots of advantages, the foremost being that traditional publishers like them, and if your ultimate aim is to be scooped up by a traditional house, having a well-kept website will help.
Setting up and maintaining a blog is more demanding, but also a lot more fun. Instead of a monotonous recitation of publications, events, awards and reviews, entertaining bits and pieces can be posted, incidentally snaring a lot more readers, who might enjoy it enough to become a follower, and check what is posted every day. Keeping to a certain theme is a good idea.
A simpler version of a blog is a newsletter, which does not have to be maintained so regularly, and which comes out only when there is something to announce, such as the publication of another book. For this, you need a good mailing list, preferably not just of family and friends. To add to this, set up some sort of competition, with a copy of the book as the prize, which is a cheap way of collecting a whole lot of new email addresses for your next newsletter. If the new book is the latest in a series, it is a good idea to offer a free copy of the first book. Not only does it attract new readers, but it adds to your mailing list, too.
You can link your blog or newsletter to Facebook, which despite its controversial reputation is a remarkable marketing device. It helps a lot to belong to a number of specialist groups — maritime enthusiasts if your books are about the sea, animal rights groups if you write passionately about endangered species, WW2 enthusiasts if that is your topic, and so forth and so on. And that is just one example of the use of social media. Twitter is another that springs to mind.
And then there is cooperation. E. L. James, who wrote for a fan-fiction website after being inspired by the Twilight series, was part of a small Australian independent publishing venture called “The Writer’s Coffee Shop.” A slew of favourable comments on Goodreads followed, leading to such stratospheric sales that the Writer’s Coffee Shop couldn’t handle the distribution. A phenomenal sale to traditional publishers followed — along with the inevitable fights and court cases over allocation of royalties.
So, what is an independent publishing venture, and does it help to belong to one? The Writer’s Coffee Shop describes itself as “an up and coming independent publisher based out of New South Wales, Australia. The company launched in October of 2010 with the vision of working alongside talented authors while providing quality e-books to the growing marketplace.
“The Writer’s Coffee Shop has a deeper history than simply publishing books. The original site was launched in September 2009 as an online community “Where friends meet” to discuss books, blogs, serial fiction, news and more.
“It didn’t take long for the community, which called The Writer’s Coffee Shop ‘home,’ to outgrow what the site was currently providing. On January 26, 2010, The Library launched. The Library is a friendly, easy-going environment in which anyone can post and read original and derivative works. The Library is also used by The Writer’s Coffee Shop Publishing House to host regular fiction writing contests.”
No mention of E L James, you note. The lesson is plain, though — that any Indie publishing venture has to set out its goals precisely, with some sort of legal framework in mind. The chances of one of the authors becoming a mega-seller are remote, but it does happen.
Otherwise, there are great advantages. Rich Spilman’s Old Salt Press, for instance, is a group of maritime writers who support each other with ideas, the publishing and editing process, and marketing the books after they come out.
And so we come to marketing. This is a lot easier with print books, which can be carried into stores, sold out of car trunks, put on display at book fairs, given away as promotional presents, and sent out for review. Only some of this is possible with digital books. As I have already pointed out, they can be given away, but only if you have a mailing list, or use social media.
Both Smashwords and Amazon provide the facility for this kind of promotion, but it only works if people know that the promotion is happening. And, even if the free books fly off the shelf (as it were), there is no guarantee that the readers will post reviews — and it is the reviews that you really want. The Fifty Shades of Gray phenomenon started with the slew of good reviews, remember — and readers want to be reassured that the book is worth picking up, before they shell out money, or even download for free.
So, how can you solicit reviews of your digital book? I was inspired to write after receiving a letter from an enterprising independent author, who gave me permission to reproduce it in this post.
Hi Joan,
I'm a new Aussie author and I've written a new release
Space Opera with a difference called "The Devil's Dragon"
I am reaching out to you specifically because I noticed that you wrote an Amazon review of Dune & you're a fan of Frank Herbert (as am I). I feel that you may indeed enjoy the characters, drama and the social commentary of my work.
Set in the near future, the story follows two main heroes, Nelson Jones and Alene from opposite sides of a first contact conflict known as the Aesini War. Nelson and Alene must decide whether or not to risk their lives to do what is right for the future of all.
The Devil's Dragon is getting great story reviews, some I've put on my website:
Happy to send you a free PDF copy of my work.
I am asking for you to read The Devil's Dragon in its entirety and leave a review on Amazon &/or Goodreads.
Thank you for your kind consideration, please let me know if you would like my work and I will send it to you! !
Regards,
Jason F Boggs
Original, indeed. It’s risky to liken one’s book to a classic like Dune, but when I asked Jason, he said that about a dozen readers had taken up the offer. So he has does his homework, used his imagination, and deserves what good luck he gets.
Another ploy would be to post a rave review of a book that is in your genre, and has been written by a relatively new author, and then write to the author with the same offer of a review copy of your own book. Naturally, the letter would mention how much the author’s book was liked — all authors love praise, and not just the new ones. This would take even more research and patience, but it would add valuable names to your mailing list.
And that mailing list is your basic tool. The more people who know about your new book, how it is being promoted, and are tempted to read it, the more reviews you are likely to get. BookBub has a very useful blog — https://insights.bookbub.com/marketing-a-new-book-tactics-authors-publishers-love/ — with more ideas for building up your audience and getting reviewed.
What it all comes down to, though, is that with the publication of your book, the hard work has only just started.
Good luck!
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